Fresh Bread Creative

Life Coach and Professional Speaker

by Fresh Bread in Blog

This very accomplished client came to us looking for help creating a unique brand name and identity.  Her presentation and products are one of a kind and she required a identity to match.  Mission accomplished!

Need business name ideas?

Unique Oncology Diagnostic Testing Company

by Fresh Bread in Blog

We were approached by a client that is developing oncology diagnostic testing kits and required a brand name and identity.  We were happy to do our part to help get this great project off the ground.  I must say the client gave our team rave reviews!

A Guide to Naming by Fresh Bread’s Best

by Fresh Bread in Blog

Written by one of  Fresh Bread’s most talented creatives is Merriam’s Guide to Naming.  Lisa Merriam is one of the industrys best branding experts and has been part of Fresh Bread Name Development projects for more than 3 years.  Head on over to Amazon and get yourself a copy.

Australian Web Development Firm

by Fresh Bread in Blog

We work with quite a few clients from Australia.  Here’s a web development firm that challenged us to come up with a energetic name and custom logo.  We’re happy to introduce Ignite!

Non Traditional IT Company

by Fresh Bread in Blog

This client came to us looking for a name and logo for a non traditional IT consulting company that is focused on software as a service (SAAS) alternatives so their customers can concentrate on their business and not maintaining a network. Mission accomplished!

New Winter Sportswear for Snowboarders

by Fresh Bread in Blog

Here’s a new unique wicking sportswear product made from 100% bamboo fabric mixed with a merino wool for the eco friendly conscious customer.  We’re happy to assist with developing the product name and logo.

Unique HR & Payroll Company

by Fresh Bread in Blog

This was just a great group of people to work with and I think their identity is a great match for the type of company they are.  In addition to a great name and logo, we created a slogan that really brings it all together.

Company Slogan: Behind the scenes, above expectations.

Houston Based Mobile Company

by Fresh Bread in Blog

Statistics say by 2015 mobile with lead the way, so we were glad to help this up and coming mobile company create a fantastic name and logo.

Business Name Ideas – Domain Names in .CO

by marie in Blog

Registering domain names for generated business name ideas has become quite difficult nowadays because the domain registration industry is nearing its saturation. This is quite a challenge not only for business name generators but also for business owners as well.

For the past three months, .CO Internet S.A.S. successively and aggressively launched the .co domain. This new name extension created a split of speculations regarding its effectiveness. The typical domain sellers or analysts say that this is another typo that is driven towards the typo traffic of the .com extension much like the .cm launch which didn’t do quite well.

However, the .CO Internet strongly opposes this idea. According to Lori Anne Wardi, .CO Internet Director, .co is not another typo and they know that theirs is something unique from the recently launched extensions. Before .co became available to anyone around the globe, it underwent lengthy deliberations before getting the approval of the Colombian government who owns the .co domain. .CO Internet did a lot of research to make policies which are flexible enough for international use and could benefit all parties involved. They also did an extensive market study regarding the perception of the public regarding the .co domain.

Comparing to .cm, which is obviously a typo because it doesn’t stand for or mean anything, the .co is almost as universal as .com. .CO Internet found out that 75 percent of their respondents equated the .co with “company,” “commerce” or “corporation.” In fact, it has been popularly used as 2nd level domain names for over twenty countries. Examples are co.jp, co.uk, co.us, etc.
The public launch of .co was successfully done last month which shows that there are lots of business name generators and business owners alike who are looking forward to the .co domain extension. It opened up a new source of available domain names, making it a lot easier to register a new domain. And once its popularity eventually takes off, the playing field of domain name registrations will absolutely change. However, the true effectiveness of this domain extension still remains to be seen.

The Unseen Asset of Business Names

by marie in Blog

It is surprising why most business planners and advisers take so little time and effort in creating a sound name for their businesses. The name of the business matters and it matters a lot. In fact, a large number of business experts agree that the company’s name is an intangible asset requiring various business name ideas before finalization of the actual business name.

When you say asset in the business world, it means something that contributes to the earnings, margins, profits, market value, book value and more. How come a simple name can be a part of the monetary values of a company? This is because according to studies, investors and consumers perceive the name of the business as the forthright image that a business projects.

Whether the company name is good or not, it is the foremost thing that people remember and not its products and services or the good things it did to the community. Over time, as the company continues to exists, the name of the company starts to be a brand name. This means that the company name is a potential for branding. When it is already a brand it means it has already marked its territory in the market.

Take for example Coca-cola. Interbrand, a company that evaluates the worth of brands, estimated in 2001 that 61% of the soft drink giant’s market coverage can be credited to its brand’s worth alone. This proves that the name, an intangible asset, can even exceed the tangible assets. Thus, a new company must not overlook this fact.

It is hard for new companies and businesses right now to create a name because of the fast growth of information technology. The “in” thing today may be gone tomorrow. But this should not be reason for dismay. Basically, a new company must ask its self when selecting a name if it’s brand-able.

Then consider also the memory retention of the name. Busy consumers and investors use short term memories when they shop. Don’t make the mistake of naming your business the most bizarre name on the face of the earth in an attempt to be unique. But yes, the name has to be unique. You cannot operate legally when your name already exists in the market.

Moreover, business names must not imply double meanings with negative connotation. It must suggest something about the company and not otherwise, which only causes confusion.

Naming the business is as important as the business. A good company name generator can be of much help for companies who are faced with naming a business dilemma.